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What is not Public Relations...

Sometimes Public Relations is taken wrongly by few organisations/companies. Many times we have seen that organisations use this tool for misguiding people. Public Relations is not:  

  1. A barrier between truth and publics

  1. Propaganda to impose a view point regardless of truth, ethics and public good.

  1. Free publicity to achieve sale – though PR helps in sales and marketing effort.

  1. Gimmicks for quick acceptance of idea, but fail to bring about desired change in understanding and credibility.

  1. Unpaid form of Advertising

  1. Mere press relations, though press work is important for most PR programs.

   7. Moulding public opinion

   8. Hiding the truth and betaing around the bush.
 

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Some public relations quotes...

Practice of Public Relations

# Definitions (1) According to FORTUNE Magazine , good performance publicly appreciated because adequately communicated. There are about 500 definitions of Public Relations. (2) Public Relations is merely human decency which flows from a good heart -  By Charles Plackard        ard (3) The purpose of Public Relations practice is to establish two way communications to resolve conflicts of interest and to establish understanding based on truth, knowledge and full information.                                                                                                                -By Sam Black (4) Public Relations is the top management function which gives the same organized and careful attention to the asset of goodwill as is given to any other major asset of business. -           By John W Hill (5) Public Relations is a combination of philosophy, sociology, economics, language, psychology, journalism, communication and other know ledges of a system of human understanding.  

History of New Media

New Media timeline... 1941 The Z3 (one of Konrad Zuse’s electromechanical ‘Z machines’ is invented. It was the first working machine featuring binary arithmetic, including floating point arithmetic and a measure of programmability. It is therefore, regarded as one of the first computers. 1944 The Harvard Mark 1 is invented. It is large scale electromechanical computer with limited programmability. 1946 The US Army’s Ballistics Research Laboratory ENIAC uses decimal arithmetic and is sometimes called the first general purpose electronic computer 1947 A forerunner of the video game, the ‘Cathode Ray tube Amusement Device’ was conceived by Thomas T. Goldsmith Jr. and Estle Ray Mann 1951 Vacuum tube-based computers are sold commercially. The Xerox machine is invented. Integrated circuit invented enabling the further miniaturization of electronic devices and computers. 1952 Intermetall unveils the first transistorized portable radio in the Düsseldorf Radio Fair. 19