Study Corner!

Managing corporate image is a serious business. It is to make public percieve a company, as the managment want. Some business executives think that corporate image as imagery creation of some smart snoozy word-smiths, whose business is to concoct concepts for ultimate aim to generate advertising revenue.  Good corporate image is considered, by enlightened businessmen, as focussed communication to clear cobwebs in people's mind about the company. Company tries to clear the mis-information and mis-conceptions through clear and crisp communication.  Heads and hearts of people have to be cleared and made focused towards the company. The corporate communication department of any organisation need to work on a central thematic idea to project a good positive image of the company. This work is also carried out by PR department of any orgnanization. Tata was the first company in India to realise the importance of good image developemnt and thus ope...

Public Relations Officer is a custodian of company's image. It is the duty of the PRO to enhance the image of the company. A business is like a public institution and is under constant public scrutiny. Every company, even the smaller ones, are being watched by intrested publics.  Company's reputation should be credible and strong. People watch how comapny conduct itself and its business. Over the last decades, public curiosity in business has grown many folds and this wil increase in coming times. Image starts with the smallest thing. Public talk and compare the companies.  Concerned about the public perception, many companies find it difficult to determine, as to what the name of the organization stands for. Brand image attracts the consumer more than what actuall the company is. Definitions:   1. Image is the sum of experience that someone has with the institution.             ...