Study Corner!

The wider kinds of social and cultural change were being identified and described and had been, to varying degrees, from the 1960s onwards. The following are indicative of wider kinds of social, economic and cultural change with which new media are associated: (i)                  A shift from modernity to post modernity - a contested, but widely subscribed attempt to characterize deep and structural changes in societies from the 1960s onwards, with correlative cultural changes. In terms of their aesthetics and economies new media are usually seen as a key marker of such changes. (ii)                Intensifying process of globalization -   a dissolving of national states and                   boundaries in terms of trade, corporate organizations,...

Sometimes Public Relations is taken wrongly by few organisations/companies. Many times we have seen that organisations use this tool for misguiding people. Public Relations is not:    A barrier between truth and publics Propaganda to impose a view point regardless of truth, ethics and public good. Free publicity to achieve sale – though PR helps in sales and marketing effort. Gimmicks for quick acceptance of idea, but fail to bring about desired change in understanding and credibility. Unpaid form of Advertising Mere press relations, though press work is important for most PR programs.    7. Moulding public opinion    8. Hiding the truth and betaing around the bush.  

# Definitions (1) According to FORTUNE Magazine , good performance publicly appreciated because adequately communicated. There are about 500 definitions of Public Relations. (2) Public Relations is merely human decency which flows from a good heart -  By Charles Plackard        ard (3) The purpose of Public Relations practice is to establish two way communications to resolve conflicts of interest and to establish understanding based on truth, knowledge and full information.                                                                                  ...

1. Blogs are the websites wherein users can express their views, opinions and beliefs about a particular event. 2. Blogs are part of history of communication and literature and are emblematic of shift from uni-directional media to participatory media. 3. According to the BBC , blog is a website written by an individual or group, typically using free and easy-to-use tools, consisting of periodic articles, normally in reverse chronological order. 4. The first blog apparently came up on 17 th December, 1997 . Blogging became popluar in about five years time, and in 2003, the word ‘blog’ entered the Oxford English Dictionary. 5. According to Oxford English Dictionay , blog is a personal record that anyone puts on their website giving an account and their opinions and discussing places on the internet they have visited.   6. “Blog” was Merriam-Webster’s word of the year in 2004.    7. Blogs are kind of online journals, which allow people to chare information. 8....

Definition: New Media ‘New Media’ is a buzzword, shorthand for a volatile cultural and technology industry that includes multimedia, entertainment and e-commerce.   The unifying term ‘New Media’ refers to a wide range of changes in media production, distribution and use. These are changes that are technological, textual, conventional and cultural. Since mid 1980’s a number of concepts have come to the fore which offer to define the key characteristics of the field of new media as a whole. Here are some of the terms in discourses about new media. These are: digital, interactive, hypertextual, virtual, networked and stimulated.     The free internet based encyclopedia, Wikipedia, itself   a product of New Media, defines New Media as the product of mediated communication technologies coming together with digital computers.   Before the 1980s, the media relied mainly on print and analogue models like newspapers, television, cinema and radio. Now we have digi...

New Media timeline... 1941 The Z3 (one of Konrad Zuse’s electromechanical ‘Z machines’ is invented. It was the first working machine featuring binary arithmetic, including floating point arithmetic and a measure of programmability. It is therefore, regarded as one of the first computers. 1944 The Harvard Mark 1 is invented. It is large scale electromechanical computer with limited programmability. 1946 The US Army’s Ballistics Research Laboratory ENIAC uses decimal arithmetic and is sometimes called the first general purpose electronic computer 1947 A forerunner of the video game, the ‘Cathode Ray tube Amusement Device’ was conceived by Thomas T. Goldsmith Jr. and Estle Ray Mann 1951 Vacuum tube-based computers are sold commercially. The Xerox machine is invented. Integrated circuit invented enabling the further miniaturization of electronic devices and computers. 1952 Intermetall unveils the first transistorized portable radio in the Düsseldorf Radio Fair. 19...