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Practice of Public Relations

# Definitions (1) According to FORTUNE Magazine , good performance publicly appreciated because adequately communicated. There are about 500 definitions of Public Relations. (2) Public Relations is merely human decency which flows from a good heart -  By Charles Plackard        ard (3) The purpose of Public Relations practice is to establish two way communications to resolve conflicts of interest and to establish understanding based on truth, knowledge and full information.                                                                                                                -By Sam Black (4) Public Relations is the top management function which gives the same organized and careful attention to the asset of goodwill as is given to any other major asset of business. -           By John W Hill (5) Public Relations is a combination of philosophy, sociology, economics, language, psychology, journalism, communication and other know ledges of a system of human understanding.  

Define new media...

Definition: New Media ‘New Media’ is a buzzword, shorthand for a volatile cultural and technology industry that includes multimedia, entertainment and e-commerce.   The unifying term ‘New Media’ refers to a wide range of changes in media production, distribution and use. These are changes that are technological, textual, conventional and cultural. Since mid 1980’s a number of concepts have come to the fore which offer to define the key characteristics of the field of new media as a whole. Here are some of the terms in discourses about new media. These are: digital, interactive, hypertextual, virtual, networked and stimulated.     The free internet based encyclopedia, Wikipedia, itself   a product of New Media, defines New Media as the product of mediated communication technologies coming together with digital computers.   Before the 1980s, the media relied mainly on print and analogue models like newspapers, television, cinema and radio. Now we have digital radio, television and cin