Wednesday, December 29, 2010

What is not Public Relations...

Sometimes Public Relations is taken wrongly by few organisations/companies. Many times we have seen that organisations use this tool for misguiding people. Public Relations is not:  

  1. A barrier between truth and publics

  1. Propaganda to impose a view point regardless of truth, ethics and public good.

  1. Free publicity to achieve sale – though PR helps in sales and marketing effort.

  1. Gimmicks for quick acceptance of idea, but fail to bring about desired change in understanding and credibility.

  1. Unpaid form of Advertising

  1. Mere press relations, though press work is important for most PR programs.

   7. Moulding public opinion

   8. Hiding the truth and betaing around the bush.